Uber is a private company. They set pricing, company values, and customer service. If a company run by a pretty awful bro turns a blind eye to assaults, has no respect for consumer privacy, and touts a price-gouging (dynamic) business model, then make the decision to not support them. Like every other private company, they will only be around as long as they have customers. It can be inconvenient, but every rider has the option of calling a taxi, which is simple with a smartphone.
Furthermore, I have 3 points in response to the Triangle Business Journal’s article on the NC Attorney General’s involvement after Halloween:
- Uber made the entire dynamic pricing model very transparent. I received several emails and notifications from Uber leading up to Halloween and how to avoid costly ride. Also, Uber required the passenger to confirm they understood the “multiplier” on 2 separate prompts.
- It seems that most of the complaints are coming from people leaving bars between the hours of 12:30-2:30am who knew planned on drinking and wouldn’t be able to drive home. It’s not Uber’s fault they were drunk and made a bad financial decision.
- Every Uber rider had the option of calling a traditional cab company and paying a price determined by city policy.
You can protest Uber by not giving them your money. It will send a powerful message.
Catherine R. Hofmann 
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