I don’t understand all the car commercials – isn’t a car supposed to be a durable good? These ads suggest that a new car should be bought every few years! These companies went bankrupt because supply was much higher than demand and the plants were losing money. Declining revenues yielded job loss, which is apparently unacceptable, even in a dying industry (see shift to new urbanism and pedestrianism). If American car companies were on the same level as foreign autos, maybe they would have had better success. Again, America’s paradigm involves quantity > quality, which cannot be sustained. The solution is not to produce more cars and spend millions of money on advertising (thanks, Clint Eastwood, I thought you would know better) but to create a better product and branch out into other environmentally-conscious modes of transportation.